May 11, 2017

What You Should Know About Good Ads vs. Bad Ads

These days, there are tons of ads and sites shown all over the net.

There are good ads and sites that lead you, the end-user to the products and services you are interested in and make your online transactions easier to complete. Excellent ads also give you access to great web promotions such as applications and news updates related to services and products that you avail.

Yet some ads are just basically bad—and these are the type that contain viruses, conceal the contents you are trying to look into, and even promote fake or unrealistic offers.  Ads and free open sites play an important role in accessing accurate and reliable information online—something that bad ads are notorious for messing around with. Whether you run an online business or are an online shopper, poor customer service and misleading information should be at the bottom of your end-goals when browsing the net.

So what are considered to be bad ads? And how would business owners create good ads?

Types of Bad Ads:

  • Pop-ups

If you happen to encounter pop-up ads, it is best to be cautious. Pop-up ads usually try to offer you items that are generally irrelevant such as products for weight loss or body enhancement. Some even try to sign you up on dating sites. Pop-up ads are also very intrusive, infringing on the security of sites for their own selfish gain.

They also offer the following:

  • Counterfeit products

Some products might look good on the screen but once you receive what you have purchased, it looks totally different. It’s still best to read reviews about the sites or research if the site is legit.

  • Pharmaceuticals

Pharmaceutical ads can be misleading, often times promoting alternative medications that have not yet been approved for use. It may also come with fake claims that the product they offer is more effective than prescription drugs.

  • Weight Loss Scams

Similar to pharmaceutical ads, weight loss scams are adamant at promoting the impossible. A good example would be supplements promising immediate weight loss even without lifting a finger.

  • Phishing

A pop-up ad may also feature an email that looks as though the sender is a legitimate organization. However, what it really does is try to obtain financial and other confidential information just to get money from you.

  • Prevents you from navigating the websites you visit more smoothly

It can be really annoying if the ads are blocking you from opening the site you wish to open.  Cover-up ads would also occupy a huge chunk of the website’s space while automatically redirecting you to suspicious links.

  • Tries to trick you into clicking on it

There are ads that look like a system warning from your personal computer but once you click the window it infects your devices with malware and other viruses. Such occurrence is also possible when downloading apps from unverified sources. Don’t be tricked and be careful when it comes to clicking “trick-to-click” advertisements. Ultimately, bad ads pose a threat to online users and business websites and online service providers.

While there are many bad ads that many people avoid, there are advertising techniques that receive positive feedback because it provides great online experience to the end-users. These ads use formats and designs that conform to usability guidelines. It means that the user’s options are clear, straight to the point and provide the exact information that customers need. If you are trying to come up with your own advertisement online, think of satisfying your customers. Avoid pop-ups ads, slow loading times, teasing links, misleading categories and ads that don’t clearly state its contents. Additional pointers you need to consider to make your ads user-friendly include:

  • Says what will happen when people click on the advertisement.
  • The ads are relevant and relatable.
  • The ad presents accurate and dependable information about the product or service it promotes.
  • Provide additional information without having to leave the site itself.

Google has been consistent in taking actions when it comes to unreliable ads. They have a strict set of policies that regulate the types of ads allowed from those that are not in order to protect people from misleading, inappropriate and harmful ads.

New Media Services also offers a service that helps moderate ads, landing pages and sites for unnecessary ads and third party products that can ruin the user experience and business brands. We help publishers in regulating ads requested to be posted on their sites by ensuring that the ads comply with their advertising requirements.  In this regard, contents and products that are not accepted by carriers, search engines, ISPs and government regulations are substantially dealt with to prevent unwanted fines and disruption of business operations. Our Ad Moderation and Compliance service is a cost-effective solution that keeps you, the publisher, and your clients’ business protected from suspicious ads that may pose a threat to the security of your operations. All in all, NMS guarantees that client ads, landing pages and sites become more sustainable for customers use.


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